Apple Make Deal With Open AI: Here are the Details

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This week's WWDC24 conference saw the announcement of OpenAI's partnership with Apple, which will see ChatGPT integrated into Apple's operating systems and Siri, affecting more than 2 billion active devices globally. The partnership expands OpenAI's user base, which already has nearly 180 million active users, in addition to the millions using Microsoft's GPT-4-powered Copilot.

The announcement follows the departure of two senior OpenAI executives who were recently focused on AI security, as well as an open letter signed by eleven current and former OpenAI employees on AI security. Greater protection has been requested for raising concerns about

These earlier events, along with the departure of top executives and the controversy surrounding Altman's firing (and subsequent rehiring), raise the possibility that businesses is pushing for AI security. OpenAI is at the forefront of the AI ​​race, so its security and safety protocols need to be carefully evaluated and possibly changed.

The Latest Executive Departures from OpenAI Due to Safety Concerns 

Ilya Sutskever, a co-founder and former chief scientist, and John Lake, former head of alignment, announced their departure from OpenAI on May 14. Sutskever and Leike share leadership of OpenAI's Superalignment team, which aims to prevent superintelligence AI from "going rogue" in addition to aligning AI behaviors and goals with human values ​​and goals. As the possibility of artificial general intelligence (AGI) grows, super-alignment is becoming more and more important. Their simultaneous exit may be an indication that OpenAI isn't really concerned about security.

"Safety culture and processes have overtaken shiny products," Lyke wrote on X. He also wrote on X that "we have finally reached a tipping point" and that "I have long disagreed with OpenAI's leadership about the company's core priorities."

Partnership Details Between Apple and OpenAI

Apple is fully embracing AI, introducing a number of new AI capabilities as well as collaboration with OpenAI, which creates ChatGPT. During its Global Developers Conference on Monday afternoon, the business made the announcement.

The much-anticipated artificial intelligence support is the first for Apple, which analysts note has been a slower adopter of AI than other tech giants like Microsoft and Google.

Through the deal, OpenAI, one of the most popular artificial intelligence firms in recent years, will make its technology available to millions of Apple customers. OpenAI has already formed alliances with other publishing and technology firms, including a multibillion-dollar deal with Microsoft.

According to Apple software director Craig Federighi, OpenAI will be added to the company's digital assistant Siri during the conference. According to Federighi, this will enable people to get help with tasks such as coming up with recipes, decorating their rooms, or writing stories.

"Let's say you want to write a special bedtime story for your six-year-old who enjoys solving puzzles and butterflies," Federighi said. "Enter your initial concept and submit it to ChatGPT."

This statement comes at a time when AI has seen both spectacular advances and some humiliating failures. Artificial intelligence (AI) assistants and chatbots suffer from problems such as plagiarism, deception, and biased or inaccurate results. Actress Scarlett Johansson's voice was allegedly stolen by OpenAI without her consent.

Additionally, the Department of Justice and fifteen states have filed antitrust complaints against Apple. Apple is accused by the government of exploiting its monopoly position to drive out competitors and retain its user base. It's unclear how Apple's new collaboration with OpenAI might factor into the lawsuit.

OpenAI CEO Sam Altman wrote on X, then known as Twitter, shortly after Apple's announcement. "Excited to partner with Apple to integrate chatgpt into their devices later this year!" I am sure you will enjoy it a lot.

Apple Intelligence

Apple is also releasing its own line of creative AI software, which it calls Apple Intelligence.
According to the business, Apple Intelligence will allow for phone call transcription, AI photo editing, and augmenting Siri's natural conversational flow. Notifications, text messages, articles, papers, and open web pages can be summarized by the software.

Federighi emphasized the importance of privacy, citing private cloud computing that would protect user data.

According to Apple, additional functions will be available later in the year. New features will be revealed.

Apple is now Embracing Artificial Intelligence

The business on Monday introduced several new AI features that will be included in its latest operating system. Among these features is the integration of OpenAI's ChatGPT with Siri, an interactive speech function, in a major deal that could accelerate the adoption of the rapidly evolving technology.

At its much-anticipated developer conference, the Cupertino, California-based tech giant announced that Siri, for example, will be able to bring up responses from ChatGPT for Apple devices and provide relevant information in various apps. The latest operating system upgrade from the maker of iPhones, Macs and iPads will include AI-powered enhancements to its photo editing and image search features, among other things.

Apple CEO Tim Cook called the company's new AI-based features Apple Intelligence. Corporations have been slow to adopt new technologies that have the potential to revolutionize the way people live and work.

At Apple's Worldwide Developers Conference, where the company unveiled the iOS 18 operating system and other software updates for products including the Mac and iPad, Cook said in a keynote address, "Generative intelligence and large language models These recent developments offer powerful capabilities that allow us to take the experience of using Apple products to new heights."

With technology advancing at a rapid pace, the move marks Apple's broader ambitions in the burgeoning field of artificial intelligence. OpenAI, a San Francisco-based company, has developed tools that are used to create music videos, tell bedtime stories to children, and help writers generate ideas. Businesses like Google and Microsoft have actively integrated AI into their goods and services.

Apple has often not been the first to market with new technology developments. Instead, it has chosen to enter new product categories, such as tablets and smartphones, once they gain traction and are widely used by consumers. For example, Apple didn't start selling its augmented and virtual reality headset, the Vision Pro, until earlier this year.

Apple claims that it has taken privacy into account when developing its AI capabilities. On-device processing is used by Apple Intelligence. The company said in response to requests to use the cloud, iPhones, iPads and Macs "don't talk to a server unless its software is publicly logged for inspection." "Go" and that no data is kept or made public.

Apple demonstrated several applications for its latest AI technologies. For example, an iPhone user can ask Siri how long it will take to get from a meeting location to their child's game that evening if they receive a reminder that a business meeting has been rescheduled.

Another possible scenario would be if an iPad user shared a photo of an empty patio with Siri and inquired about suitable plants.

The business added that users can use Apple Intelligence to provide writing ideas by analyzing the tone of emails and choose whether to make them more informal or formal.

Daniel Ives, managing director at Wedbush Securities, which tracks Apple, said the news of the OpenAI deal "opens a new frontier for Apple."

"This was a historic day for Apple and Cook & Co. did not disappoint in our view," Ives, who rated Apple stock a "buy" or "outperform," wrote in a client note. "Apple is basing the company's multi-year AI strategy on its strongest install base of 2.2 billion iOS devices in the coming years, and it's taking the right path to implementing AI across its ecosystem."

Less enthusiastic investors sent Apple stock down 1.9% to $193.12 a share.

Apple believes that by adding additional AI capabilities to its goods and services, it will increase the value and appeal to their customers. One of the many challenges the company has faced is the slowdown in device sales in China. According to Ives, the introduction of AI technology into Apple's ecosystem will increase the company's ability to generate revenue.

Apple's digital assistant Siri now asks users if she can send a question to ChatGPT for more details thanks to a partnership with OpenAI. As a result, Apple is able to use ChatGPT's platform, and Apple users are also introduced to ChatGPT and its capabilities. According to Apple, 1.5 billion voice requests are sent to Siri every day.

Later this year, ChatGPT will be free for users of Apple's latest iPhone, iPad, and Mac operating systems. Apple said users will not need an account to use ChatGPT on Apple devices. According to the corporation, IP addresses will be masked and requests will not be stored by OpenAI.

"Together with Apple, we're making it easier for people to take advantage of what AI has to offer," OpenAI CEO Sam Altman said in a statement.

Advances in AI over the past year have caught some tech businesses, such as Apple, off guard, according to Rob Anderle, chief analyst at advisory services firm Anderle Group. One strategy Apple is pursuing is through its relationship with OpenAI. Apple's rival Microsoft is one of the main proponents of OpenAI.

"Apple has been significantly behind on AI," Andrell declared. "It's a way for Apple to make up over the last ten or so years that they're not paying as much attention to AI as they should be."

Among the many upgrades and announcements Apple made on Monday was Apple Intelligence, a feature that allows AirPods Pro owners to answer Siri questions when they're in a busy area. There are. The business also said the Vision Pro headset will be offered in mainland China, Hong Kong, Japan and Singapore, among other countries, starting later this month.

Additionally, the business announced InSight, a new feature for tvOS18 that works similar to Amazon's X-Ray in that it displays the names of actors or songs while an Apple TV+ show is playing.
 

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